Who we are.
Derived from the Scots word ‘Virr’ meaning strength and vigour, our name reflects the energy we bring to talent management.
Virr Collective is a boutique talent management agency based in London. We represent exceptional artists across all areas of the entertainment industry including; stage, screen and digital media.
A passionate trio, the Virr Collective team have a wealth of experience in talent management. We take a hands-on, tailored approach to every client, from procuring and executing high calibre contracts, to the day-to-day marketing and management of our clients and their needs. Our artists will always remain at the forefront of our mission.
Our Mission.
At Virr Collective, our mission is to deliver around-the-clock, unparalleled industry insight and guidance, as well as providing the vital support needed to enable our artists to sustain long, flourishing careers.
Integrity and transparency are at the core of our ethos. This attitude extends beyond our clients into the wider industry. We endeavour to curate a team of passionate artists who exude the energy required to thrive in this dynamic, ever-evolving industry.
Meet the team.
James Hall |Agent
After advancing to Senior Agent at North Artist Management and later refining his skills at Divergent Talent Group, James’ passion for talent management was very much unlocked. He had successfully managed clients from the point of submission through to contract negotiation, and had secured deals across commercial theatre and screen. At the age of 25, James traded in the nights in Soho for Spotlight submissions and so forth came Virr. Since then James has never looked back… (maybe once), and has been instrumental in navigating Virr to where it is today. James maintains a successful array of performing accolades in his own right.
Albeit, no longer as naive nor 25, James has launched the careers of multiple (highly successful) actors both on stage and screen, whilst managing already established talent. Passionate about a ‘boutique’ model — James’ enthusiasm remains working with a select list of exciting graduates each year and guiding their initial steps into the industry.
Emma Norman |Agent
Emma proudly spent 5 years at Cuffe and Taylor (part of the Live Nation family) as Day to Day Artist Manager of various recording artists & actors including BGT Winners COLLABRO and Sheridan Smith OBE - during this time she also mentored and developed emerging young artists.
Casting Director credits include, most notably: The West End Production of ‘Heartbeat of Home’ for the Producers of Riverdance; Lea Salonga UK Tour; Downton Abbey Live; West End Proms, the current Peter Kay UK Tour (singers); X Factor and Britain's Got Talent. Emma recently cast the West End Revival Workshop of the musical Jekyll & Hyde and the musical ‘Once’, starring Carrie Hope Fletcher and Jamie Muscato at The London Palladium. Her most recent project was 37 Plays for the Royal Shakespeare Company.
Alongside her responsibilities as Freelance Associate Agent at Virr, Emma is also busy as a Senior Agent for Child/Youth Performers up North.
Maximillian Race | Agent Assistant
Maximillian is a graduate of the Guildford School of Acting and has toured the UK and Europe with the Young Shakespeare Company, performing in Macbeth, Twelfth Night and A Midsummer Night’s Dream. He has also featured in commercials for Nintendo and Just Eat. Max is the CEO of the Drama School League — a football league for Drama Schools around the country, with over 3,000 followers on Instagram — created to bring Actors and Drama School Students together across the industry through the love of Football. Max has recently stepped into the Agent world through the love of the industry. He loves pushing clients potentials and working hard for them across the board to see them thrive!
